In this 45 min video Dr Edward Gorham M.P.H., Ph.D of the University of California, San Diego reveals several facts about sunscreens that are directly opposite to what we have all been led to believe!
Don't have the time? His key points...
Lets summarize this...
How can this be done?
Read on to discover in this full free report... exactly how to get all the benefits of health giving sunlight safely and effectively.
You may be one of the few people who know that...
...that not only damage your skin but actually make you sicker each and every time you use them.
But most of us don't!
How is that possible?
In a phrase... 'clever marketing' aimed at obscuring the truth and presenting you with the perception you are buying health and safety when in fact you're getting...
We are all told to 'read the label' but when you're on the receiving end of this curve ball... 'Monoethanolamine' (being just one of hundreds) your reaction is probably the same as most of us... huh?
(By the way, that 'M' word up there is a 'pH stabilizer' commonly used in sunscreens. It also happens to form nitrosamines on the skin which are toxic skin irritants and potentially carcinogenic)
But here's the good news...
You are not only about to discover the truth but also how to avoid the 'M' words and find the good ones. You'll discover...
Just follow the guidelines you'll read here and you'll discover the simple truth that...
'you don't have to destroy your skin with chemicals to avoid getting burnt by the sun'
You'll also discover the...
You can forget the myths, misconceptions and lies and discover how to protect and repair damaged skin and reverse some results of aging using all natural ingredients... you can get all the benefits of health giving sunlight and nourish and enrich your skin...
without fear of
UVB induced sunburn
or deep level
UVA induced skin damage
If you take the action I suggest, you will reverse the damage already done and your skin will get younger in the months to come. The fact is...
you need sunlight AND protection from it!
How can that be?
Think of food or even water... too little or too much of either and you get sick!
Even if you read no further always remember these two things...
OK, lets start with why you need the sun and those '21 common health problems and the 1 free solution' I mentioned earlier. You've probably guessed by now what the 1 free solution is...
Because it is the most important and only really effective source of vitamin D (otherwise known as 'calciferol'). We've all heard of this vital nutrient but did you know that it is more correctly referred to as a hormone?
What health problems can result from a level of vitamin D that has sunk too low?
Here are just 21 of dozens more (if 21 doesn't scare you into ensuring you get enough sunlight then I guess nothing will!)...
...countless research papers from the top research institutions provide irrefutable evidence of this.
Research continues to reveal more and more benefits of this extraordinary free substance. (If the science interests you I'll show you how to get access to these papers a little later).
That's enough on this. It can't be more clear that... we all need sunlight for health and life itself.
Now, what about the 2nd vital thing to remember...
Lets start with the 16 ingredients to avoid at all costs I mentioned earlier. After reading the list that follows I hope it'll make more sense to you when you 'read the label' in the future!...
There are others... Octyl salicyclate, Cinoxate, Dioxybenzone, Sulisobenzone, Menthyl anthranilate, Trolamine salicyclate and more...
But lets leave it there. Just remember to...
read the label!
But if they are so harmful why are they used?
Good question! Although full answers require too much detail for this letter, if you follow through with my suggestions below you'll get all the detail you could need in the days and weeks ahead.
Now let me give you the short answer... because they are CHEAP!
UV light can break the chemical bonds of skin cells, including bonds in DNA, enzymes, and proteins (ref. Burren 1998; Kielbassa 1997; Kvam 1997; Wenczl 1998; Young 1998).
This kills cells directly, causes cancerous cell growth, inhibits the bodies' anti-cancer defenses and does other damage to skin cells (ref. Dalle Carbonare 1992; Herrling 2002; Scharffetter-Kochanek 1997; Vile 1995).
For years the sunscreen industry has focused on UVB, the light that causes sunburn. The SPF test is designed to measure the UVB protection of a sunscreen, but not the UVA.
UVA, however, penetrates deeper into the skin than UVB, thereby reaching the fragile subcutaneous tissue, and creates harmful free radicals when it interacts with certain chemicals in the skin.
UVA induced stress leads to immune suppression (ref. Bestak 1995; Damian 1997; Iwai 1999; Moyal 1997). Naturally occurring chemicals have been linked to tumor formation (ref. Le Panse 2003; Bachelor 2004) after interacting with UVA which also increases skin sensitivity for people taking antibiotics, hormonal contraceptives and other pharmaceuticals (ref. Gould 1995; Ferguson 1995).
UVA damage occurs before any visible sunburn and is increasingly being recognised as the major contributor to UV related skin damage and aging.
This shift in our understanding of UV related skin damage points to the complete inadequacy of most sunscreens as they may effectively shield skin from UVB rays, but leave users vulnerable to UVA damage.
Here are a few other reasons to be concerned about what you put on your skin...
Most people trust that the claims on the bottle will ensure that the product truly protects their health. Nothing could be less certain.
Here's why... Less than 20% of the 600+ products analyzed by the Environmental Working Group (EWG) met basic criteria for both safety and effectiveness. Many products lack UVA protection. Many sunscreen ingredients break down in the sun in a matter of minutes or hours, and then let UV radiation through to the skin.
Many high SPF sunscreens provide less than half the protection you need.
When you buy a high-SPF sunscreen before heading for the beach or the mountains you, quite reasonably, assume you've purchased a product that will give you high sun protection. Its true that many high SPF ('Sun Protection Factor') products will protect you from sunburn, caused by the suns' UVB rays, but it's also true that very few of these these products block UVA rays, the more deeply penetrating radiation linked to skin aging and wrinkling, immune system suppression, and possibly skin cancer. The FDA does not require companies to provide UVA protection in sunscreen.
Some sunscreens break down quickly in the sun and become ineffective.
Several of the 17 'active ingredients' the FDA has approved for use as sunscreens in the US break down when they are exposed to sunlight. They lose their ability to absorb the sun's harmful rays, and stop working effectively in as little as 30 minutes. Almost all the 'chemical blockers' (as opposed to the 'physical blockers' zinc oxide and titanium dioxide) work by absorbing the sun's energy and then releasing it by breaking down. In doing so they react with other chemicals in the sunscreen, often producing dangerous free radicals. Manufacturers are not required to produce stable products. The EWG's analysis showed that 44% of them contained ingredients known to break down.
Questionable product claims are widespread.
Many products on the market bear claims that are considered 'unacceptable' or misleading under FDA's draft sunscreen safety standards. Claims like "all day protection," "mild as water," and "blocks all harmful rays" are untrue, yet are common.
4 out of 5 sunscreens offer inadequate protection, or contain ingredients with significant safety concerns.
This was the finding of the investigation of over 600 name-brand sunscreens carried out by the EWG. Many leading brands were the worst offenders! The study covered ingredients in thousands of products and utilized 50 toxicity and regulatory databases, making it the largest integrated data resource of its kind. The FDA doesn't require companies to test their own products for safety.
Chemical sunscreens have three primary defects:
The analysis of the ingredients in the name-brand sunscreens showed...
Makes you think! Makes me angry! (for the EWG's research references click here to open a new window).
Is there a way to spend time in the sun to get the full benefits of Vitamin D and get protection from its harmful effects?
Is there a formulation that fulfills these 4 essential requirements...
Before I answer, first an introduction...
Hello, I'm Sue Ingram and I've lived most of my life in Africa. I have a love of the outdoors, and sunshine.
Africa gets a lot of sunshine!
My dual interests in health and the environment led me to research the benefits of natural and organic products and because of my love of the outdoors I focused on sun protection.
Let me tell you what we've been doing for the past 2+ years (I say 'we' as I've been working with 5 independent laboratories, 3 biochemists, 2 photo biologists, and several technical and field researchers)...
This statement encapsulates the principles that have guided my research...
What you've just read in the paragraph above is what makes this brand new sunscreen formula truly unique.
We decided to call it...
...which is another way of saying 'sun shade'.
The first of a small and exclusive range of products focused on sun protection is...
I'll be giving you more detail about the synergistic action described above together with a complete disclosure of the magical natural ingredients our 2 years of research have lead us to, such as...
...and many more. Good enough to eat? Maybe. It also contains...
Oh, and did I tell you that the ratios used throughout the formulation have been guided by a magic number variously called the 'golden mean' and 'divine proportion' or more succinctly 'phi' after the architect Phidias who designed the Parthenon?
What has this got to do with formulating a sunscreen?
Well, in keeping with my core philosophy of 'keeping it natural'... the natural world is loaded with formations governed by this magic number... ferns, broccoli, river networks, blood vessels, coastlines and you, to name a few.
None of us fully understand its power. Best to respect it.
The fact is it has worked to produce a uniquely effective product.
Now, you may be asking...
'Why not just show me the BUY NOW button?'
Well, there is one very good reason...
It's very important to me to offer sunumbra™ at the best possible value to you, so here's a pre-summer...
Many thanks for reading and... get out in the sun, but with the right protection!
If you're in need of more information here are all the details of the magic ingredients you'll find in sunumbra™...
Caprylic Capric triglycerides
These oils are 'medium chain triglycerides' extracted from coconut oil. They are colorless and neutral in odour and taste. Their benefits include:
De-ionization is the industry standard for water purification.
Zinc oxide dimethicone
Zinc oxide has broad-spectrum UV attenuation properties due to its light absorbing and reflecting capabilities. It is particularly recommended for daily care and children's products due to its healing properties. Compared to titanium dioxide, zinc oxide provides additional UVA protection without the potentially harmful effects. The micronized grade zinc oxide in sunumbra™ has a hydrophobic coating of a silicone derivative called dimethicone. This gives it water resistance. It is fully compliant with current USP requirements. Zinc oxide is known for its skin compatibility since it is used as a skin protectant. It has anti-microbial properties and is non toxic.
A unique natural PEG-free organic emulsifier from Olive oil. It reduces skin water loss, has a high moisturizing effect, is hypoallergenic and biomimics the skin. In addition, thanks to its skin compatibility, the zinc oxide particles captured by this unique grade of sorbitan olivate are more firmly attached to the hydrolipidic film where they can resist the washing action resulting from water sport activities. This unique property comes from a new technology which re-balances the original fatty acid chains distribution. The homogeneous dispersion of the physical filters over the skin provides more complete protection for the skin against both UVA and UVB rays.
Is natural, safe, non-toxic and meets both CTFA and JSCI requirements. It has many beneficial qualities and uses including:
Kigelia is found in sub-Saharan Africa, where it is known as the “Sausage tree” (owing to the size and shape of the fruit). The grade of kigelia used in sunumbra™ is an ethanolic extract that has undergone a process of ion exchange, concentration and drying. It contains no preservatives or colorants. Kigelia works in many ways including:
Scientific literature suggests these properties are due to the presence of numerous secondary metabolites, which include naphthquinones, iridoids, coumarines and flavonoids among others. Research undertaken at the Frieburg Institute of Cancer Research and Kings College, London, has indicated positive results with cancerous sun spots. Kigelia is gaining international medical recognition as a potential cure for basal-cell carcinoma, a form of skin cancer associated with aging and prolonged sun exposure.
Aloe ferox extract
This has been called "a pharmacy in a plant". It has been part of the traditional healing practices of the KhoiSan peoples of Southern Africa for centuries. It is found only in the Cape Province of South Africa. A gel that drains from the leaves when cut provides countless benefits including:
In the treatment of burn wounds it relieves pain and increases blood supply by inhibiting the synthesis of thromboxane A2, a potent vasoconstrictor. It delays the inflammatory response and speeds up recovery time. Primary constituents: glucomannoglycan polysaccharides containing acetylated monosaccharides, acemannan and glucomannan, amino acids, salicylic acid, lignin, saponins and sterols, gamma-linolenic acid (GLA), enzymes, vitamins and minerals.
Scientific tests comparing Aloe ferox and Aloe vera were performed at the Kirstenbosch Botanical research laboratories in Cape Town, South Africa. These showed:
Aloe ferox is bactericidal to a variety of common wound infecting bacteria. It has been shown to be fungicidal to Candida albicans responsible for yeast infections of the mucous membranes and for infections such as athlete's foot and candidiasis (thrush).
Aloe ferox penetrates through the surface of the skin thus hydrating it whilst forming a cover preventing the escape of moisture. It also increases oxygen supply as a result of increased blood flow and stimulates fibroblast activity and collagen proliferation essential for skin tissue regeneration.
Aloe ferox reduces photo aging by restoring the activity of epidermal cells reduced by UV exposure.
Aloe ferox grows wild and no pesticides, herbicides or fertilizers are used. The leaves are harvested sustainably. The plant is not harmed or destroyed and the cycle of growth begins again from the original plant.
Green rooibos extract
The polyphenols in green rooibos act as a natural sunscreen. The most important active substance in it is the unique flavonoid aspalathin which binds to cancer causing 'free radicals' before they cause any harm. It has many other beneficial properties:
Laboratory studies have found green Rooibos contains polyphenol antioxidants (monomeric flavonoids aspalathin, nothofagin, quercetin, rutin, isoquercitrin, orientin, isoorientin, luteolin, vitexin, isovitexin, and chrysoeriol), flavonoids and phenolic acids that are potent free radical scavengers. The extract is also rich in beneficial trace elements and minerals.
The unfermented green rooibos in sunumbra™ was developed to maximize antioxidant levels. It is a unique natural extract with a polyphenol content over 25%. The rooibos is collected from the mountainsides of the southern Cape region of South Africa and taken directly to drying facilities, thereby “freezing” any enzymatic action. This ensures no fermentation and subsequent loss of antioxidant value. Special harvesting and gentle processing techniques are required to guarantee the complete spectrum of active ingredients in the extract.
Black tea extract
This has been called a 'natural alternative to sunscreen'. Black tea absorbs UVB (enhancing the SPF of sunumbra™) but not all UVA rays so its primary function is to reduce burning. The extract's protective qualities are:
This twofold capability is not provided by conventional chemical sunscreens that only block the UVB rays by absorption. In addition black tea extract has no known toxicological side effects. Its skin repair properties are due to its antioxidant components. A large body of scientific literature indicates that black tea extract helps repair UV induced skin damage by repairing DNA damage inside the skin cells.
Broccoli sprout extract
'Sulforaphane' is the active component of this botanical. Research at Johns Hopkins University examined the effects of sulforaphane on UV-induced erythema (sun burn). The results showed it gave effective protection against UV radiation damage, and thus potentially against cancer, when applied topically. The extract of sulforaphane is not a sunscreen as such. Unlike chemical sunscreens, it does not absorb UV light. Rather, the extract works inside cells by boosting the production of a network of protective enzymes that defend against UV damage. Consequently, the effects are long-lasting. The protection lasts for several days, even after the extract is no longer present on or in the skin.
Sulforaphane is an anti-cancer and anti-microbial compound that can be obtained by eating cruciferous vegetables such as broccoli. The enzyme myrosinase transforms glucoraphanin (a glucosinolate) into sulforaphane. The young sprouts of broccoli are particularly rich in glucoraphanin. As skin cancer incidence is rising dramatically the John Hopkins research team says that "treatment with this broccoli sprout extract is a protective measure that alleviates the skin damage caused by UV radiation and thereby decreases our long-term risk of developing cancer." They also pointed out that conventional 'chemical filter' sunscreens were essentially ineffective in these tests.
Cape chamomile oil
The oil is distinctive for its striking deep blue color due to the presence of azulenic compounds. It is these that provide the powerful anti-inflammatory properties for skin ailments. It is largely composed of fragrant esters, most significantly: 2-methylpropyl 2-methylpropionate, 2-methylbutyl 2-methylpropionate and linalyl acetate. The oil's properties and uses are manifold and include:
The mild natural fragrance of sunumbra™ is largely due to its Cape chamomile and green rooibos components.