California Baby® has a delightful story behind the creation of the brand, where a husband and wife team decided to create a line of baby products without any of the toxins they found so prevalent in their lives.
However, as a brand for online sunscreen shopping, I would prefer some more information about the different products.
On inspection of ingredients it is really difficult to differentiate one product from another.
They adhere to green practices for earth sustainability wherever possible in their business and manufacturing.
Their key by-line is "Safe, Natural, Fun" and there is plenty of information provided about these three aspects of their products.
The founder, Jessica Iclisoy, has taken naturaI and organic manufacturing standards to the extreme and started their own manufacturing plant plus an organic farm to grow their own calendula flowers.
With a wonderful list of awards, the online information tells us a lot about what is not there, and the details of the specific ingredients for each product are there if you look for them.
They continually research through leading raw material suppliers to create and pioneer safe, new and improved natural, green ingredients.
The innovation shows in the breadth of products offered as well as the depth of their green theme. Encouraging is their approach to avoid all ingredients that can trigger any allergic reactions in young children or anyone who is chemically sensitive, no matter the age.
The typical sort of things they say they avoid are:
Most importantly they avoid anything potentially carcinogenic.
I am not so sure that it is a good idea to encourage people to use only a small amount as they say it is "concentrated and a little goes a long way".
One of the key things stressed by many health authorities is that traditionally people don't use enough sunscreen and so end up getting burnt.